!"! PUBLISHED BY
1720 South Kelly Avenue
Edmond, OK 73013
Copyright © 2015 iThemes
Media LLC. All rights reserved.
May be shared with copyright
and credit left intact.
WordPress is a regis
trademark of Automattic Inc.
This ebook and its author are
not affiliated with or sponsored
by Automattic or the WordPress
open source project
!#! About iThemes
iThemes was founded in 2008 by Cory Miller, a
former newspaper journalist and
public relations/ communication practitioner turned
designer, turned full
Miller founded iThemes in his home, fulfilling a
dream of running his
iThemes has grown into a full
plugins, themes and training.
What Is WordPress?
10 Getting S
13 Your WordPress Login
17 Exploring the WordPress Dashboard
19 Using the WordPress Admin Bar
23 Exploring WordPress Settings
27 WordPress Posts
36 Creating a WordPress Post
39 Adding Links in WordPress
43 Adding Images to Posts & Pages
g the WordPress Media Library
48 Formatting WordPress Posts
51 Scheduling WordPress Posts
54 WordPress Categories & Tags
56 Creating a WordPress Page
!%!Applying a WordPress Page Te
62 What are WordPress Plugins?
64 Installing WordPress Plug
ins 67 What is a WordPress Theme?
to Install a WordPress Theme
74 Using WordPress Widgets
ng a Custom Menu in WordPress
81 Managing Comment
s in WordPress
84 Creating Users in WordPress
90 Search Engine Optimization (SEO) & WordPress
95 WordPress Security
!'!WordPress started in 2003 and
is now the largest self
-hosted blogging tool and is used on, literally, millions of
YouÕre in good company if you use WordPress to publish
on the web. Many famous blogs, news outlets, music
sites, Fortune 500 companies and celebrities are
For example, famous blogs like
Mashable and TechCrunch
are both on WordPress.
News outlets like
and CNNÕs on-air personality
blogs all use WordPress, too.
That should tell you something about how powerful and
safe it is to use. But donÕt let that scare you. Just as the NY
Times uses WordPress, so do many Òfi
who have never touched any type of web design system
at all. So itÕs simple enough for even the most wary user.
Since WordPress is open source, itÕs free
. ThatÕs always
And again, because itÕs
, it also has a
g community of developers constantly improving
software and creating
plugins to expand the software.
WordPress lets you create
(stand alone content)
-driven content) to build out the content of
your site. And you can also easily ma
nage your siteÕs look
and feel with
!&!What is WordPress?
WordPress is an online, open source
website creation tool written in PHP.
But in non
the easiest and most powerful
blogging and website content
management system (or CMS) in
Watch the video: What is WordPress?
!(!WordPress is highly customizable, and has
pieces of software so you can use
your site for just about anything
. If youÕre ever curious about
who uses WordPress, head
on over to the
and youÕll be
impressed by the number of well
-known sites and
famous people using WordPress to power their websites.
The Benefits of Using WordPress
Here are just the top 5 benefits of
1. The software is free!
How many times have you been
given something for free that is fully functional and ready
And if you want to upscale your site a little with
premium themes and plugins, youÕre still going to
tons of m
oney over what you would pay for a custom
2. ItÕs easy to use.
Seriously. If you can send an email,
use Microsoft Word, or set up a
Facebook account, then
use WordPress. In other words, if youÕve already
used a computer, chances are
you are already
enough for the WordPress basics. And even better, itÕs
hard to mess it up. You can
add and delete pages
without accidentally messing up the overall
design of your
!)! 3. You are in control.
Owning your own site,
able to make changes to it your
self, is the ultimate in
freedom. You donÕt have to rely on an
web designer to make
changes or fix a tiny error for
whenever they can squeeze you in. YouÕre in
4. WordPress has search engine (SEO) a
. Search engines lo
ve sites that are easy to index
(WordPress is) and that have frequently updated
ThatÕs where blogging come
s in to play so nicely. Just by
running your business or personal
communicating with your readers in a way thatÕs natural
to you, youÕll be producing fresh,
relevant content the
search engines canÕt wait to get ahold of.
5. ThereÕs a HUGE support community
. WordPress isnÕt
just a software, it has become a communit
y. Some might
even say a movement. In
(1-3 day training sessions)
s. They are informal,
-organized events put
together by other WordPress users just l
ike you. YouÕll
meet people of all backgrounds, ages, and
. Plus, there are thousands of people and
hundreds of resource
and tutorial sites set up just to help
you with your WordPress site.
Õre new to WordPress, you might
be wondering about the diff
. Watch the video: WordPress.com
!**!WordPress.com vs. WordPress.org The one major difference between WordPress.com and
, YOU host your own blog or website.
WordPress.org is where youÕll find the free
software that you can download and
install on your own
Getting your WordPress site set up involves
purchasing a domain name, buying a hosting plan and
then installing WordPress on your server. Most hosting
companies provide instructi
ons or services to install
WordPress for you.
, on the other hand, takes care of all of
the hosting for you. You donÕt have to download software,
pay for hosting, or manage a web server.
Pros and Cons of WordPress.com vs. WordPress.org Both WordPress.org and WordPress.com have pros and
cons, depending on your needs.
If youÕre not interested in paying for your own hosting,
managing your own web server or paying someone else
to handle that for you, youÕll p
robably want to use
!*"!WordPress.com. ItÕs free and easy to set up and you have
lots of options for customizing your site.
A few of the cons of using WordPress.com include that
your domain will, by default, include ÒWordPress.com.Ó
You also canÕt upload any c
ustom themes, plugins or
modify the PHP code behind your site.
While WordPress.com is free to set up, they do offer
, including domain name
registration (if you donÕt want WordPress.com in
domain name), the ability to upload videos and
to use their premium themes.
Using the downloaded version of WordPress from
WordPress.org opens up more control and flexibility
for your WordPress site, but it also means more
responsibility. Using a self
-hosted version of WordPress
means you can use your own domain name, upload and
install themes and plugins, edit the code behind your site
and have access to your siteÕs database (or files). Most of
the showcase sites you see on the
are the self
-hosted version of WordPress, since
many of them have unique functionality or a custom
Purchasing Your Domain Name The first thing you need in order
to have a website is have
ain name. A domain name is what
you type in to a
window to visit a site, such as
http://www.mysite.com. A domain name is
from anywhere in the world can access your site.
If youÕve already registered your do
main name, then
good to go for the next step
Because this ebook focuses on using the self
version of WordPress available
at WordPress.org, hereÕs a
quick overview of how to get started:
1. Purchase a domain name.
2. Purchase a hosting plan
from a reputable hosting
company that specializes in WordPress sites.
3. Install the WordPress software on your server
(Most hosting companies pro
vide instructions or
services to install WordPress for you.)
!*$!If you havenÕt registered a domain name, the easiest way
is to do it
as you sign up for hosting. But
you can also
purchase (register) your domain name before you are
ready to sign up for a hostin
t. Note: if you are registering
your domain name
donÕt sign up for anything except the domain registration
Ð ignore the hosting offers, etc. that theyÕll show you.
What if youÕre not sure what domain name you want? You
canÕt choose betw
een two or thre
really like? A good
rule of thumb is to register all of them. ItÕs not that
expensive and it gives you
some time to decide. You can
begin setting your site up on one domain, and if you
mind, itÕs easy to migrate your site t
different domain using
BackupBuddy. YouÕll want to have solidified your decision before you
moting your site, but donÕt let
picking a domain
name be a barrier to getting started.
Setting Up Your Hosting Account In order for your website to appear on the web, it has to
be hosted somewhere. Think of hosting like
facility. ItÕs a place for you to store all of your stuff (your
website) on the web. The more
stuff you have (the bigge
r your site) the more storage space you need.
many web hosting companies
that offer a wide
variety of hosting plans
. Just note that with hosting you
get what you pay for. Be careful about choosing a cheap
shared hosting plan, as many hosting companies
overload their servers, which will
impact the speed of
your own site.
essential that you work with one that is
his isnÕt an official
designation, of course, just something weÕve learned to
look for over
. Be sure to check out our free ebook
How To Pick Web
Hosting Without a Computer Science Degree.
Installing WordPress The final step is to install WordPress on your server. Most
companies offer thorough instructions on
installing WordPress or services to install WordPress for
Using a quick
is a simple way to get your
up and running, but t
is that it doe
s leave some security ho
For that reason, you may want
to consider installing
!*&!What are the benefits of doing a manual installation?
¥ It prevents the WordPress database tables being
installed as a default, with default
default labels can make your site more vulnerable.
¥ It allows for full customization of the wp
opens up enormous potential in
¥ It allows you to work within the Òbest
your WordPress sit
e. For more instructions on installing WordPress manually,
check out the video tutorial
How to Install
!*'!Logging Into Your New
Once WordPress has been installed on
your web server, you can access your
WordPress login page from two
Watch the video: Your
!*(!Your WordPress Login URL The first way to access your WordPress Login URL will be
in this format:
http://yoursite.com/wp-login.php You can also log in from:
http://yoursite.com/wp-admin For example, for
a new WordPress installation, you can
-admin to login. It might be helpful if you bookmark your siteÕs login
From your WordPress login screen, youÕll enter the
username and password that you set up dur
WordPress installation process.
If youÕve forgotten your
WordPress login password, you can click the ÒLost Your
password?Ó link to retrieve it via email.
!*)!Exploring the WordPress
Once youÕve logged in to your
WordPress site, y
ouÕll land he
. Watch the video: Exploring
!"+!Exploring the WordPress Dashboard The WordPress d
ashboard allows you to control all of the
-scene details of managing your site.
find your way around the dashboard, youÕll realize itÕs
really easy to use and navigate.
First, weÕll take a look at the dashboard home screen.
first log in, youÕll see a top
Welcome to WordPress section
with some quick links to help you get
You can always dismiss this box using the link in
the top right corner.
The next section is the
At a Glance
section. Here youÕll
see the number of post
s and pages
for your siteÕs
content. YouÕll also see dis
cussion information for
comments, like the total numb
er of comments
number in moderation
. In the
At a Glance
also see what WordPress theme youÕre currently running
site plus your current version of WordPress.
The Activity section shows
pingbacks and recent comments.
quickly approve comments,
back, mark as spam or
send to trash.
If you scroll back up to the second column, youÕll find
section of the WordPress
QuickPress will allow you to save a draft of a post straight
!"*!from this screen.
Below this section, youÕll see a list of
other post drafts.
Once you start creating posts and if
theyÕre saved a
s drafts, the three
most recent drafts
will be visible here.
The last section
pdates from the official WordPress project
. If youÕd like to customize what sections you see from the
WordPress dashboard, visit the
Screen Options tab on
the top right side
of your screen. Click the arrow to
expand this section and youÕll see checkboxes for each of
the sections usually included in the WordPress
dashboard. To remove any of the sections, just unclick
the checkbox beside the section youÕd like to hide. You
can also choose the number of columns for the screen
return to the
home, you can also
expand each of the sections by clicking the arrow to the
right. You can also drag and drop the boxes to change the
Left-hand Navigation Menu In addition to the WordPress dashboard h
the other ma
jor component of the WordPress d
menu. This navigation menu
!""!provides links to all of the WordPress administration
screens for posts, the media library,
appearance options, plugins, users, tools and settings.
WeÕll explore the rest of these menu items in more detail
in the upcoming chapters
. If you ever find yourself needing help, just click
Help tab in the upper corner. Click the ar
expand and youÕll now see helpful information that walks
through the overview, navigation, layou
t and content of
the WordPress d
ashboard. From here, you can also find a
link to the
and support forums.
!"#!Using the WordPress
WordPress admin b
is simply a shortcut are
a that allows you to
access site management
end of your WordPress blog
Watch the video: Using
WordPress admin bar appears above your site if you
are logged in to your WordPress
dashboard. This is to
allow for easy editing and site
management directly from
your site without
having to jump b
ack and forth between
(what visitors see of your site) and the
back end (your WordPress
dashboard). It provides some handy
shortcuts to access parts of your WordPress installation
having to find them in the left
to your site will not be able to see this admin
bar because they are not logged in to your WordPress
Once youÕve logged in to your site,
locate the top bar on
the top of
On the far left side of the WordPress
admin bar, youÕll see
WordPress logo. If you hover over this logo, youÕll see
links to WordPress
-specific information. These are great
quick-links if you ever need
to take a look at WordPress
ation, visit the support forums or leave
To the right of the WordPress logo, youÕll see the
of your site. Hover over this and youÕll see a submenu to
visit the front end of your site. This is how your site looks
The next sectio
n gives a quick reference for
!"%!The last s
ection on the left side of the admin b
ar is the
link. If you hover over this link, youÕll see a submenu
that will quickly take you to the add new screen for post,
media, page and user. All of these th
ings can also be
done from the
-hand navigation menu
dashboard, but this link is great for getting these tasks
On the far right side of the screen, youÕll see Ò
.Ó Hover over this section to see the submenu
your profile or log out of the site.
The WordPress Admin Bar Front End View
By default, once youÕve logged
into your WordPress site,
dmin bar will also be visible to you from the front
end of your site.
If you hover over the name of our site,
ck visit site, youÕll see the front end of your site.
From this view, the WordPress admin b
ar changes a bit.
By hovering over the title of
see links for
the dashboard, which will take you
back to the dashboard
home, and links
to take you
to themes, customize,
widgets, menus, background and header. Again, all of
these sections can also be found from the left
-hand navigation menu in the WordPress dashboard, but this is
a great quick reference.
!"&!This view also adds a
function. Click the
magnifying glass to open the search prompt.
How to Turn Off the WordPress Admin
Bar Most people find the WordPress admin toolbar useful,
but some people
may want to turn the WordPress admin
bar off from the front end of the
site. Remember, the
dmin bar is only visible to you when youÕre
logged in to your site.
To turn off this view, click the
Edit my Profile link. Now,
from this screen, youÕll see a check box to
site. Simply uncheck this box to turn this
view off, then
scroll to the bottom and click
profile. If you return to the front
end of your
site, the WordPress
admin bar will be no longer visible. If you decide lat
youÕd like to turn the admin b
ar back on, just return to
edit profile and check th
e box to show the toolbar
WordPress Settings offer
many options for customizing your
Watch the video: Exploring
!"(!Exploring WordPress Settings From the WordPress d
Settings menu. If we hover
over this menu, youÕll see
a submenu appear with options for various WordPress
s WordPress General Settings To get started, expand the WordPress settings menu.
Settings. The first thing youÕll notice in General Settings is your
Site Title and Tagline
. YouÕll want to make sure these titles
match your site because your
site title will be visible in
Google search results. By default, WordPress includes
Òjust another WordPress siteÓ as your siteÕs tagline. YouÕll
probably want to update this tagline to be descriptive of
your site, because the site tagline will also show u
p in Google search results for your site.
!")!The next section is the
WordPress Address (URL). For
the site address URL, you can enter the URL address if
you want your site homepage to be different from the
directory where you installed WordPress. In most cas
itÕs best to leave these two URLs alone.
Next youÕll see the
Address thatÕs used for admin
purposes, like new user notification
s. Next are settings for
Membership. With WordPress, you
can allow anyone to register for your site.
Role is by default set to
subscriber. YouÕll probably want to leave this setting,
since you donÕt want to grant administration privileges to
just anyone that registers for your site.
Timezone. Scroll through the list to select the city
in the same ti
mezone as you then select your
date format. Keep in mind this date format will be visible
on blog posts. If you have any questions about this
format, you can check out the documentation on date
and time formatting by clicking the link b
elow this section.
The next three areas,
Time Format and Week Starts
On, allow you to customize your date
and time settings.
. You can select your language from
the dropdown list.
Once youÕve updated or change these set
. WordPress Writing Settings Next up are
Writing Settings. From the
-hand navigation menu,
click to open the Writing Settings page.
All of the setting
s on this page apply to writing and
publishing content for your site.
p section controls
the editor within the WordPress d
ashboard, while the rest
control external publishing methods.
In the first section, youÕll see options for
, including settings for
. When you make y
our selection in these
dropdowns, new posts will automatically have the
selected category or post format applied. Post formats
are simply a way WordPress can format your posts,
depending on if your theme provides styling for that
particular format. WeÕll c
over more on categories in a
The next section is the
Post via e-mail
section. The Post via email
settings allow you to send an email to
your site with post content. To use this, youÕll need to set
!#*!up a secret e
-mail account with a POP3 acce
ss, and any mail received at this address will be posted. For this
reason, itÕs a good idea to keep this address secret.
The last section is for
. When you publis
h a new post, WordPress will aut
omatically notify the
update services listed he
re. For more information, check
out the Update Services link in this section.
Again, click the
button at the bottom of the
screen for your new settings to take effect.
WordPress Reading Settings Now itÕs time for
Settings. This screen
the settings that affect the display of your
From here, you can choose what the
front page displays
, either your latest posts or a fixed/static page.
created a few pa
pages will be listed
in the dropdown as
options for your
to display your posts.
In the next section, you can set the number of pages your
blog pages show at most
. This setting will limit the
number of posts shown on a single page of your blog,
before a user has to use a Òpre
viousÓ or ÒnextÓ link to see
!#"!The next section is where you can control the display of
your content in RSS feeds, including the
number of recent
syndication feeds show
and whether to show full
text or a summary.
The last section is for
search engine visibility. If youÕd
like search engines to ignore your site, click the checkbox
engines from indexing this site. This might be a helpful setting if youÕre currently
developing your site and youÕre not ready for it to b
e indexed by search engines.
at the bottom of the screen to
update these changes.
WordPress Discussion Settings WordPress Discussion Settings provide a ton
for the management of comments and controlling links to
The first section is for
settings. The first
setting deals with links you make to other bl
second deals with ping
backs and trackbacks, or links back
to your blog. The third setting is
the default article
settings that all
ow people to post comments on new
articles. If youÕd rather not allow people to comment on
your posts, uncheck this box.
!##!In Other comment settings, you can cho
guidelines for how people post comments and how their
comments are handled.
Next, in the
section, you can choose
to be emailed when someone posts a comm
ent or when
a comment is held
The Before a comment appears
deals with how
comments are published. Here you can cho
ose if an
approve comments or
to publish automatically if the comment author had
previously posted a comment.
area, you can customize
how a comment is held based on the number of links. In
this box, you can also add words, names, URLS, ema
even IPs to filter comments into the moderation queue.
Both this section and the
great for helping to defend your blog against spam
Next, take a look at the
section. An avatar is a
profile image you ca
n have assigned to your email
address when you comment on avatar
Here you can enable the display of avatars for people
who comment on your site, filter by their rating or chose
a default avatar for people that donÕt already have a
of their own.
If you donÕt already have an
to upload your own.
button at the bottom of this
WordPress Media Settings The Media Settings page allows
you to set m
aximum sizes for images inserted into
of a post. These
settings are great for saving time if you always want
images to be the same size or if you want to apply default
settings for medium and large image sizes.
files option allow
s you to select whether
or not your uploads are organized into month and year
WordPress Permalink Settings Permalinks
are the permanent URLs to individual pages
and blog posts, as well as category and tag archives.
Basically, a permalink is the web address used to link to
your content that
is permanent, and never changes
ÑthatÕs why theyÕre called
!#%!The WordPress Permalink
Settings screen allows you to
choose your default permalink structure. You can choose
from common settings or create custom URL structures.
By default, WordPress uses web
question marks and lots of numbers in them. YouÕll
probably want to change your permalinks here to another
structure to improve the aesthetics, usability,
ard-compatibility of your links, and to make them
more search engine
If youÕd like more information on setting up your
permalinks, click the
Help tab at the top of the screen.
HereÕ youÕll get an overview of common settings and
es to help select your permalink structure.
!#&!WordPress Posts vs
. Pages When it comes to creating content for
your WordPress site, you have the
option to choose between creating
. Both have their
respective uses and can add dynamic
ments to your site.
Watch the video: WordPress
!#'!WordPress Posts vs. Pages A WordPress post is what makes up the
Õ aspect of
¥ These are generally news
about a certain topic.
¥ Posts are listed in reverse chronological order and
can be tagged, categorized and even archived on
¥ WordPress posts are what make up the RSS
content of your WordPress blog. So, when
ibes to your RSS feed, your posts
will be the content thatÕs delivered to them.
¥ Think of the posts as
the news portion of your site.
TheyÕre dynamic and constantly changing
content your end users see
. WordPress Pages
are similar to posts in that they
title and body text, but they are different because:
¥ They are generally reserved for static content or
¥ Examples of this would be an
¥ Pages arenÕt
listed by date and canÕt be categorized
or tagged like WordPr
¥ Pages can have a hierarchy, which means you can
nest pages under other pages by making one the
!#(!ÒParentÓ of the other, thus creating a group of
¥ Due to their static nature, pages arenÕt included in
RSS feeds and wonÕt have date or time publ
ishing Using Posts & Pages Generally posts will be used for your blog content and
pages will be used for standalone information that isnÕt
updated often. For example, an organization might use
posts to handle news updates, press releases, job listings
ew products. But theyÕd use pages to list ÒaboutÓ
information, services, contact info, team bios, locations or
bylaws. WordPress is flexible and you can use posts and pages
however you want, but this gives you a
basic overview of
how they work.
ng a WordPress
Post To get started creating your first
WordPress post, locate
Posts menu in the l
-hand side of the
ashboard. You can either
hover over the Posts link or click to
expand it to reveal the submenu.
Watch the video: Creating
!$+!The Add New
can also be found from the
link in the WordPress Admin Bar
. Click the
link. Now youÕll see the
where you c
an create your first post.
The first box is where youÕll want to enter the title of your
Next is the
section or post editor. This is where youÕll actually type the content of your post.
If you look on the right side of the box, youÕll
see two tabs.
There are two modes of editing posts:
and Text. The Visual
will bring up the visual WYSIWYG editor.
WYSIWYG just means Òwhat you see is w
hat you get.Ó
Here youÕll see a formatting toolbar with lots of options
for formatting your
posts. If youÕre familiar with Microsoft
Word or any other word processing software, most of
these icons should look familiar.
If you click the
, this will reveal a plain
version of the post editor. This version of the post editor
editing the HTML code of your post. For most users,
the Visual editor is the easiest way to write posts.
!$*!At the top of the right column on this screen youÕll see
Publish box. Here, your can save your post as a draft
if youÕd like to save it for later
. If you click the
button, you can get a preview of how the post will look
once itÕs published.
of the post will show if the post has been
published, saved as a
draft, if itÕs pending review or if it
has been scheduled.
The next two lin
ks show the visibility of the post
what visitors will be able to see your post. The Publish
line shows whether the post will be published
immediately or at a later date.
The next section are for
your WordPress post. WeÕ
ll cover these two topics in
more detail later.
If youÕd like to change the screen options for your post
editor, just click the
screen options tab
in the upper right
hand corner. Expand this to reveal all the options that can
be displayed on the post edit
Again from the post editor, you can also drag or drop the
these boxes to customize how you
arranged on the page.
!$"!If you ever need help while youÕre on the Add New Posts
page, just click the
in the upper right corner.
From here, youÕll be able to get a reminder for how to
customize your post display, tips for adding a post title
and using the post editor, inserting media and settings
for publishing and discussion.
!$#!Adding Links in
The WordPress p
ost and page editor
makes it easy to add hyperlinks to
other web pages from your content.
Watch the video: Adding Links
!$$!Adding Links in WordPress 1. From the WordPress
post or page editor,
select the text
that you want
to be hyperlinked.
2. Once you have that text selected, click the hyperlink
button in the too
lbar. 3. This will bring up a box where you can enter the URL of
your hyperlink and a title to be displayed on
can also click this checkbox to open the link in a new tab.
4. If youÕd rather link to existing content on your website,
just click to expand this section. Now youÕll see a search
bar to search your site and a list of existing posts or
licking on one of the items in the list will change
the hyperlink URL above.
5. Once you have your hyperlink URL ready to go, click
Add Link button. Now your selected text will have a
link. 6. To remove the link, select your text again and click the
unlink button. Now youÕll see that your link has been
!$%!Adding Images to Posts
Using a visual element like an image
or photo is a great way to spruce up
your post or page content.
Watch the video: Adding Images
!$&!1. Determine where youÕd like to
insert your image in
your post or page.
Above the Post editor toolbar, youÕll
Add Media button. Click the Add Media button
and youÕll see the
Insert Media box. 2. Your WordPress site uses a media library to store all of
your media like images and videos. From this box, you
can choose to either upload a new
file or use an existing
from the media library. To upload an image, click
Select files button. Find the image youÕd like to use
and click open.
3. Now that your image has been uploaded, youÕll see it
has been added to the media library. On the right side of
this box, youÕll see the attachment details for this page.
Here you can change the
, Alt text and Description. You can also choose the
of the image (such as
center, left or right), where the inserted image should link
to, the actual
URL of the image
size of the
4. Make sure the image has a checkbox and c
Insert into post button
. Now youÕll see your image
has been added to your post.
5. If you click on this image, you should see two boxes
appear in the upper left
-hand corner of the image. The
!$'!first is the image icon. If you click that icon, youÕll
another box open for editing the details of the
Here you can change the size of the image based
on percentages (which can be a handy tool for resizing) or
you can update the title, alternative text, the caption and
link URL. You can also sel
ect this image to link nowhere,
or to link to the actual image file.
6. If you click the advanced settings tab, youÕll see the URL
of where the image file is hosted on your site, the actual
width and height of the image in pixels, the CSS Class,
image properties that add padding around the
7. Return to the image in your post. The next icon in the
upper left corner will delete the image out of the post.
If you click the
Add Media button again, youÕll see the
same insert media box. On the le
ft side of this box, youÕll
see options to create a gallery and set the featured
image. Once you have more images in our media library,
youÕll be able to add an entire gallery of images into the
The featured image of the post is sometimes used by
r WordPress theme. Go ahead and choose this image
as your featured image and return back to the post
Now, you can preview the post and see that our
image has been added.
!$(!Using the WordPress
WordPress Media Library
contains all the
files youÕve uploaded
to your WordPress site, with the most
recent uploads listed first.
Watch the video: Using
!$)!Using the WordPress Media
isit your WordPress Media Library, expand
Media menu from the WordPress d
Media Library page will show all of the media items you
currently have in your media library.
To add a new media item to your library, click the
here, upload a new image. Once your
image has been uploaded, youÕll see it has been added to
Editing Images in the WordPress
One of the neat features of the WordPress media library
is the ability to edit images. Click on an
button. Now, you can crop, rotate,
flip or scale the image.
For example, you can rescale this image and then click
button. Now, click the
!%+!WordPress Media Library Multi
If you have
more than one file to upload at once, you can
easily switch to the multi
-file uploader. Now, just drag and
drop multiple files here to be added to your WordPress
In this section, weÕll be covering some
of the basics of formatting your
WordPress posts with the built
-in WordPress post
. Watch the video: Formatting
!%"!The majority of your formatting options can b
e found in
Post Editor Toolbar
. If youÕve ever used a word
processing software such as Microsoft Word, most of
these icons should look familiar.
To get started formatting your WordPress posts,
Posts > Add New
or Posts > All Posts and select the
post youÕd like to edit.
The formatting icons included in the WordPress post
¥ In the first row of the toolbar, we have options
just select the text youÕd like to format
and click the bo
ld button. YouÕll see this text has
¥ The next two icons are for
numbered lists. If youÕd like to add a list to a post,
just select the text, then click that icon.
¥ The quotation
is the block quote
feature. By default, this
will add an indentation and
italicized style to your selected text. (Note: your
WordPress theme controls how block quotes are
styled on the front end of your site.)
¥ Next are
. You can choose to
align left, center or align right.
!%#!¥ The next
icon is the
. This will change how much text your blog page displays
with a read more link.
¥ If youÕd prefer to write your posts in
, click this icon. This will take you to
full-screen writing mode similar to using a Word
processing software. To exit out of this mode, weÕll
click Òexit fullscreen.Ó
¥ If we click the
, another line of formatting options will be
can add heading
styles to your
underline text or set a
ment. ¥ If you decide youÕd like to change the color of you
r selected text, just use this icon to select the color.
¥ The next two icons are for
text Ñ either
text or from
Microsoft Word. If you ever get stuck using your formatting icons, you
can simply hover over the icon to see the name and function.
your WordPress posts is
an easy way to control when your
content is published.
built-in WordPress post scheduler, you can
add a time to publish.
Watch the video: Scheduling
!%%!Scheduling WordPress Posts This WordPress posts scheduling feature is found in
Publish box on the upper right side of the post edit
To schedule a post for publication, click the edit link next
to Publish Immediately
. YouÕll now see a drop
option to select the
to publish the
post, even the exact
minute. For example, if youÕd like to publish
this post at 8 a.m.
tomorrow, select tomorrowÕs date, set the time for 8 a.m.,
and click Ok. YouÕll now see the
Schedule button has
Schedule button and youÕll see the status of this
post has changed to
scheduled with details for the ex
date and time it will be published to your blog.
If you change your mind and want to publish this post
immediately, click the
Edit link next to the scheduled
publish time. Just update the time to todayÕs date and the
current time and this will immedia
tely publish the post.
!%&!WordPress Categories &
way to add an organizational structure
to your WordPress posts.
Watch the video: Categories
!%'!WordPress Categories WordPress categories are basic ways for you to organize
your posts into different categories, such as topics.
For example, when writing a post, think of the wider topic
of the post. If you plan to write more posts about this
topic in the future, youÕll probably want to group these
From the post editor page, find the
Adding a New Category
If you donÕt have any categories yet, click the
+ Add new category
link. Add a new category and click
Add new category
. YouÕll then see your new category has been
added to the list of categories.
To assign a category to a post, click the checkbox next to
Another way to manage post categories is through
Posts > Categories
link in the WordPre
navigation menu. Clicking the Categories link will display
Categories page. From here, you can see all your
categories on the right, and where to add new ones.
Slug is the URL
-friendly version of the
category. It is us
ually all lowercase and contains only
letters, numbers and hyphens.
Categories, unlike tags, can be nested into hierarchies.
For example, you might have a Jazz category, and under
that have children categories for Bebop and big band.
The description section is a place for you to add more
details about the posts assigned to that category. Some
WordPress themes may show this informa
WordPress Categories vs. Tags WhatÕs the difference between categories and tags
? Think of your site like a book. Categories are like the Table of
Contents and tags are like the terms in the index.
!%)!Creating a WordPress
Page Creating a WordPress page is very
similar to creating a post. Just
remember that pages are intended for
Watch the video: Creating
!&+!Creating a WordPress Page 1. To get started adding a new page to your WordPress
site, find the
menu in the WordPress Dash
Navigation menu. Click
The WordPress page editor looks nearly identical to the
post editor, except for a few different boxes located on
the right side of the screen.
2. Add the
title of the page, like
. Note: If you
set up, the title of your page will
also be the URL slug.
3. Next, add some
content. 4. The Publish section of the page editor is exactly the
same as for writin
g posts. When youÕre ready to publish,
you can either p
ublish immediately, save this as
or schedule the page to be published later.
5. The Page
Attributes section applies a parent page and
template to your new page.
For the Parent section, you
can arrange your pages into hierarchies. For example,
you could create this new page with additional pages
under it. There are no limits to how many levels you can
!&*!6. Some WordPress themes have custom page templates,
so the next
allows you to apply a
template to your new page.
7. The Order box allows you to order your page
numerically. Pages are usually ordered alphabetically, but
you can choose your own order by entering a number in
8. Preview the page one last tim
e, then click
Publish. YouÕve added a new page to your WordPress site.
!&"!Applying a WordPress
Some WordPress themes include page
templates that change the way your
pages are formatted on the front end
of the site. By using page tem
how your pages
look and where certain page elements
Watch the video: Applying a WordPress
!&#!Applying a WordPress Page Template
1. To a
dd a WordPress page template to a
edit or add
a new page
located in the WordPress Dashboard.
2. Find the
Attributes section. In this section, youÕll
see a drop
-down list for available page templates.
Depending on your WordPr
ess theme, youÕll see your
specific page template options in the drop
For example, for this WordPress theme, you have an
option to select the
template, a Front
template or a
template with no sidebar. Previewing your WordPress Page Template
To test out how each of these templates would change
the look of the page, select a page template. Now, you
can preview the changes to this page and decide
whether or not to apply this page template to the page.
Publishing the Page Once youÕve selected the page template to apply, just
make sure itÕs been selected and click
!&$!What are WordPress
WordPress plugins are bits of soft
that can be uploaded to
expand the functionality of your
Watch the video: What are WordPress
!&%!Note: One of the primary advantages of using
is the ability to
upload and use
plugins on your WordPress site.
Since WordPress is open source software, these are all
third party tools that add
-on to what WordPress can do.
TheyÕre easy to download and install. Some are premium
(there is a fee to purchase them) and others are free.
Plugins can do things like improve y
our search engine
display related posts in your sidebar
of your WordPress site (
BackupBuddy) or create stunning web forms quickl
y and easily
). You can add just about any functionality to WordPress
with plugins. The WordPress Plugin Directory is a
repository of free plugins that have been (somewhat)
vetted. There are current
ly more than 40,000 plugins in
the WordPress directory, so there are a lot of options.
Free vs. Premium WordPress Plugins As we just mentioned
, there are tons
plugins available for free download from
. There are also
or paid WordPress plugins.
!&&!Why would you want to pay for a plugin? Well, there are
¥ While there are thousands of plugins available for
free from the plugin directory, paid plu
gins usually offer a full time support staff and developers that
work on maintaining the security and compatibility
of plugins with
the latest version of WordPress,
as well as with other themes and plugins.
¥ Most of the time, plugins play nicely with the co
of WordPress and with other plugins, but
sometimes a pluginÕs code will get in the way of
another plugin, causing compatibility issues. With a
paid plugin, itÕs just nice to know you have support
staff that can help you out if anything goes wrong.
Installing plugins on your
site is a simple process.
Watch the video: Installing
!&(!Download & Upload Method Note: If youÕre using premium plugins from a third party
they will usually come as a .zip file.
YouÕll need to use
the download & upload method to install the plugin zip file
on your site.
1. To install a plugin on your WordPress site, locate
Plugins menu after loggi
ng in to your siteÕs
ashboard. Expand this menu.
2. To upload a new plugin, click the
Add New link. 3. Click the
your plugin zip file and then click
. Then, click
The first plugin we recommend uploading is
BackupBuddy, a premium plugin developed by our
team at iThemes.
BackupBuddy backs up your
entire WordPress siteÕs install
ation, so youÕll always
have a b
ackup plan if your site crashes, is hacked or
if you mess something up and need to go back in
time to an earlier version of the site.
!&)!Search & Install Method You also have the option to search for plugins to install
from the WordPress.org Plugin
Directory, directly from
the Add New
tabs on this page
featured, popular, newest and plugins youÕve marked as
1. Use the search
bar to search for the plugin of your
2. Click the
3. Once the plugin is i
nstalled, just click
Manual Installation Method You can also add plugins manually by uploading them
with FTP software. This is more complica
ted and not for
the novice user.
YouÕll need to download the
to your computer and unzip it. This will give you a folder on
your computer with all the plugin files. Then, using an FTP
program, upload the plugin folder to the
wp-content/plugins folder on your site. Then go to the
Plugins screen and you can find your new plugin in the
list. Click ÔActivateÕ to get started.
!'+!More Plugins Menu Options On the
Plugins page, youÕll
also see a list of all
the plugins cu
rrently installed on your WordPress site.
Some plugins come bundled with your WordPress
, a plugin that protects your blog
from comment and trackback spam, and
, a way to
connect your blog to a WordPress.com account and
activate additional features.
The last menu item beneath Plugins in the WordPress
dashboard is the
Editor. The built
-in WordPress plugin
editor can be used to make changes to any of your
pluginsÕ individual PHP files. Just be aware t
hat if you
make changes, plugin
updates will overwrite your
customizations. So, unless you know PHP, you probably
wonÕt want to edit any of your pluginÕs PHP code.
!'*!What is a WordPress
A WordPress th
eme provides all of the
front end styling of your WordPress
Watch the video: What is a WordPress
!'"!WordPress uses themes to control the look and
presentation of your s
ite. You can quickly change themes
and change the entire look of your site, while still
maintaining the underlying WordPress
powers your site.
WordPress themes are kind of like how a new outfit can
give you an entirely new look. But themes go
than just the design. They control the layout and
functionality of your site as well. You can create different
layouts for different
types of content with a theme.
ItÕs part of what makes WordPress so powerful. You can
change the entire look o
f your site without ever changing
the content or backend structure. A few clicks of the
mouse and you can add a new theme and have an
entirely new look. It can make updating your site and
keeping things current a much quicker and simpler
process. Instead o
f rebuilding a house from the ground
up, youÕre just rep
lacing the siding, so to speak.
Themes come in all types and varieties, including free and
premium themes. You can also customize a theme to
make it your own.
!'#!Most WordPress themes provide:
¥ The overall design or style of your site
¥ Page layouts (or templates)
for blog posts and blog archives
vs. Paid WordPress Themes
Just like WordPress plugins, you can choose from over a
thousand free themes from the
or invest in
, or paid themes like our
. The advantages of premium themes are like those of
premium plugins. Premium themes usually have a
reliable code base and offer support if something goes
Some premium themes, li
ke Builder, operate more like
web design software, allowing you to design and build
your own theme designs and page layouts.
!'$!How to Install a
In addition to the default theme
included with your WordPress
installation, you can also install your
own WordPress theme to change the
look and style of your site.
Watch the video: How
!'%!Download & Upload Method Note: If youÕre using
a premium theme
from a third party
they will usually come as a .zip file.
YouÕll need to use
the download & up
load method to install the theme zip file
on your site.
1. From the WordPress dashboard, expand the
menu in the left
-hand navigation panel. Click
Themes link. 2. Click the
3. Click the
your theme zip file and then click
. Then, click
Search & Install Method Much like installing plugins, you can search for a theme
and install it directly from
your WordPress dashboard
. 1. From the
Appearance > Themes
page, click on the
. You can search the Free Theme
Directory right from
dashboard. Find a
theme you like (
you can use the search box or the feature
filter to sort by various options)
2. When youÕre looking at a specific theme, you can click
Preview to see the theme in action. Click around to
!'&!see different pages and make sure you like what you see.
Some things may be options you can customize, but other
tweaks will require editing the code of the theme.
3. Once you find a theme you like, click ÔInstal
l.Õ Once the
theme is installed, just click the
like that, your site has a brand new look.
Manual Method You can also add themes by manually uploading them to
your server with FTP software. This is more complicated
and not for the
novice user. YouÕll need to download a
theme to your computer and unzip it. This will give you a
folder on your computer with all the theme files. Then,
using an FTP program, upload the theme folder to the
wp-content/themes folder on your site. Then go to
Themes screen in your dashboard and you will see your
new theme in the list. Click ÔActivateÕ to get started.
Managing Your WordPress Themes 1. To manage your WordPress themes, expand
menu in the WordPress Dashboard.
2. Here, youÕll s
!''!3. The very first theme listed on this page is
Active theme. Here we also see an option to
Customize. If you click this button
, youÕll see a preview window that
allows you to make
stylistic changes to your site, such as
Site Identity (Site Title, Tagline & Site Icon
here, you can also make changes to
Menus and the
. 4. If you return back to the
Themes page, youÕll see a
of available themes
in addition to your
These are themes that ha
installed on y
WordPress site, but arenÕt active.
5. If you click the
Live Preview link under any theme,
youÕll see a preview of how your site would look with that
In the preview, you can navigate to different
pages to see how th
heme handles posts, archives
and other page templates.
6. In the left
-hand panel of the preview window, you can
edit the theme settings. These settings will differ,
depending on what theme features the theme supports.
7. To accept the new settings and a
ctivate the theme all in
one step, click the
button at the top of
WordPress Widgets add additional
content and features to your
are search bars, a list of pos
t categories or tags, and
Watch the video: Using
!')!One of the great things about WordPress widgets is that
they require no code experience or experti
se. Thanks to
WordPress, they can simply be added, removed and
. The actual location of widgets on your site depends on
your WordPress theme. Most WordPress themes offer
several different page templates that decide where
cations are in t
he page design, such as in the
sidebar of your blog, or at the bottom of your home page.
In addition to the default WordPress widgets, WordPress
plugins often add their own widgets as well. Some may
add additional options for customization features.
how widgets work, log in to your WordPress site
and visit the
> Widgets panel. On the left
side of the page, youÕll see all available widgets. Default
widgets will be visible here, plus any additional widgets
that have been added by your instal
led plugins. On the
youÕll see all of your
available widget locations.
To add a widget to a location, simply drag the widget from
its place on the left into the right section to activate them.
To remove them, simply drag the widget back or click
ete. If you ever have questions or need help using widgets,
just click the help tab from the top of the screen. Here
!(+!youÕll find an overview, information on removing and
reusing widgets and how to handle missing widgets if you
change your WordPress theme.
!(*!Creating a Custom Menu
Press, you can easily create
menu, which usually serves
as a navigation menu for your site.
Watch the video: Creating
!("!Custom menus in WordPress may contain links to pages,
categories, custom links or other content types. You can
also specify a different navigation label for a menu item
as well as assign other attributes.
ThereÕs no limit on
how many menus you can create, so if
your theme includes more than one menu location, you
can choose which custom menu to associate with each
location. You can also use custom menus in conjunction
How to Create a Custom Menu in WordPress 1. To get started creating a custom menu, log in to your
WordPress site and click to expand the
menu on the left side of the WordPress
2. Click on the
Menus link in the
see the Menus editor pa
3. Enter your menu name, and click
menu. 4. Now youÕre ready to
menu items from the boxes
on the left, such as pages, categories and links.
!(#!5. If youÕd like to change which menu options you see
from this page, click to expand the
Screen Options tab.
Now you can add other menu items options such as
posts, tags or formats, or show advanced menu
properties like CSS classes.
6. When you have your menu items arranged in order,
Menu. You now have a new navigation menu
that can be add
ed to any menu location on your
!($!Managing Comments in
With WordPress, visitors can leave
comments on posts and pages.
Watch the video: Managing Comments
!(%!One of the greatest things about blogs is the ability to let
readers comment. One of the worst things about blogs is
the ability to let readers comment.
Running a website with public comments can be
extremely rewarding and, at times, frustra
your readers a forum to voice their opinion can refine
your work, help you discover new perspectives and even
give you a much
-needed pat on the back. Giving your
readers that opportunity can also open you up to a world
of headaches, spam and e
But most bloggers will tell you that despite the
drawbacks, comments are worth it in the end:
¥ By giving your readers a voice youÕre showing them
how valuable they are to you. That kind of loyalty
means a lot.
¥ LetÕs face it: You donÕt know
does. Having comments is a subtle way to
that youÕre not perfect and allow your readers to
help you out. And they will. It will
make your writing
stronger and your site better.
¥ Often the contributions of comments will outweigh
value of the original post. Sometimes great
ideas will be shared, links offered or massive
discussions that go far deeper than you c
dreamed. And itÕs all on your site. ThatÕs gold.
!(&!¥ It can build community. When people have a
ÒvoiceÓ on your blog,
they feel valued and that what
they say makes a difference.
In the end, whether or not to have comments is an
important choice and one you shouldnÕt take lightly. You
need to weigh the pros and cons. You need to decide if
open comments fit your companyÕs
style. For some
organizations itÕs a perfect fit. For others
If youÕre undecided about comments, there is good news.
There are a lot of halfway solutions.
YouÕre also welcome to change your mind and turn
comments on or off at will (of course
if you turn
comments on after theyÕve been off for a while youÕve
already missed out on the best input from your readers).
But whatever you decide, itÕs best to pick a solution and
stick to it. Your readers will get confused if commenting is
n your site.
Commenting Policy Once youÕve decided to have comments, itÕs important to
have a commenting policy in place. It doesnÕt necessarily
have to be public, but you might consider it. WhatÕs
important is to know how youÕre going to respond to a
specific situation and enforce your rules consistently.
!('!¥ Are commenters allowed to use profanity? Where
do you draw the line?
¥ ItÕs easy for a comment thread to get off topic. Is
that OK or do you want comments to only pertain
to your post?
¥ Discussions often tu
-out arguments. Do you step in to restore
order? Or let people duke it out?
¥ What do you do when someone disagrees with you
or your company? What if that means they
¥ What happens when someone ignore
s your rules?
You may not run into any of these comment issues. But it
helps to be prepared. Often the style of your organization
will help you determine your comment policy. A loose,
care free organization might encourage people to
disagree. A strict, top
-down company might ban any
discussion of competing products.
ItÕs your website
set the tone.
HereÕs another thing youÕll need to decide: h
ow active are
you going to be in your own comments? Some people like
to be very active, encouraging responses an
with readers. That can also be time
-demanding, but may
also benefit your business. Other people may only step in
when itÕs absolutely necessary, letting their readers have
their own discussion.
!((!Managing Comments in WordPress: The Comments Page Managing comments in WordPress is quite similar to the
way posts and pages are managed.
From the WordPress
dashboard, visit the
A yellow row means the comment is waiting for you to
You can act on comments using the
on-hover action links or the
Bulk Actions. In the
, in addition to the authorÕs name,
email address, and blog URL, the commenterÕs IP address
is shown. Clicking on this link will show you all the
comments made from this IP address.
Comment column, each comment includes
information, followed by the date and time
the comment was left on your site. Clicking the date/time
link will take you to that comment on your live site.
Hovering over any comment gives you options to
(and approve), quick edit, edit, spam mark,
or trash that comment.
In Response To column, there are three elements.
The text is the name of the post that comment is assigned
to, and links to the post editor for that entry.
!()!The View Post link leads
back to that post on your live
site. This small bubble with the number shows the
number of approved comments that post has received. If
the bubble is gray, you have moderated all comments for
that post. If it is blue, there are pending comments.
Clicking the bubble will filter the comments screen to
show only comments on that post.
Managing Comments from the Dashboard Home Screen Another way to manage comments is from
home screen. Here youÕll see
recent comments and you can quickly
and easily approve,
reply, edit, mark as spam or trash by hovering over these
links. WordPress Comment Settings DonÕt forget you can change your Comment
or Discussion settings from within the WordPress
settings menu. This page allows you to make changes
to the details of comments made on your site, plus the
ability to blacklist comments to help manage spam
!)+!Creating Users in
Creating users in WordPress allows
you to add users with different roles
and access privileges
to your site.
Once created, a user will be able to log
in to your site with a username and
Watch the video: Creating
!)*!WordPress allows you to create users with specifi
Different roles have different responsibilities and powers
within WordPress. This is important if you have a team
working on your site. It allows you to have a process
where only certain users can do specific tasks, such as
publish posts. ItÕs a g
ood way to ensure quality control,
spread out responsibility and keep everything in check.
WordPress user roles include
These user roles
control the level of site management granted to a user
Ñ including the ability to write, edit or publish content on
your site. Users with lower access roles will see fewer
options in the WordPress Dashboard when they are
HereÕs an overview of the
or: Access to all administrative
features. When you install and set up WordPress
youÕre automatically given an administrator
¥ Editor: Can write, edit and publish posts and
pages, as well as manage other usersÕ posts.
¥ Author: Can write and edit the
ir own posts, as well
as publish them.
!)"!¥ Contributor: Can write and edit their own posts,
but they canÕt publish them.
¥ Subscriber: Can only manage their own profile.
This role is usually for readers of your blog and
makes commenting and interaction easier
(especially if you only allow registered users to
Creating Users in WordPress 1. To add a new user to your WordPress site, log in to
your WordPress site and click to expand the
2. Click the
link located in the Users menu.
3. Enter the
for the user.
4. If this user is brand new, itÕs a good idea to select
to send this password
to the new user by email
. 5. Next, select the
subscriber role for the user.
6. To see a basic overview of WordPress user roles, click
Help tab at the top of the screen. Here youÕll see
details for how user roles relate to site privileges, so youÕll
be able to decide which level of access to grant to your
!)#!Editing Users Once a user is created, you can mouse over their name in
Users list and an Edit
link will appear.
Edit link to access the Profile edit screen
are a number of helpful options here, most self
-explanatory, but a few could use some explanati
¥ Visual Editor
: If you need people to enter HTML
and not use the visual editor, you can force them
to use HTML by disabling the visual editor here.
¥ Admin Color Scheme: Change up the default
colors a user sees
in their WordPress dashboard.
¥ Keyboard Shortcut
s: Enable keyboard shortcuts
for comment moderation.
: This turns off the WordPress admin bar
when that user is logged in.
: Note that the username cannot be
¥ First Name, Last Name & Nickname:
allow you to enter this inf
ormation for a user, so
their first and last name can be used in blog post
¥ Display name publicly as
: Once you enter a first
st name and nickname youÕll have
options in this dropdown. This determines how
WordPress will display th
is userÕs name.
!)$!¥ Biographical Info:
This bio paragraph can be
optionally displayed, depending on your theme.
This can help you quickly and easily create author
pages for your blog team.
Note: Do not creat
e a user named Òadmin.Ó
This is one of
the easiest ways hackers find their way into your site.
If you have the option of assigning the username during
your WordPress installation, create a username
If you do not have the option of assigning the first
username, it will be ÒadminÓ by default.
All you have to
is then create another user as an administrator, with a
different username. You can then log in as the new
administrator and delete the old ÒadminÓ account from
the User panel.
You can also use
iThemes Security, our WordPress
to remove the admin username
from your site.
Optimization (SEO) &
You want peopl
e to find your site, so
you need to make sure it can be
found. A major way to do that
focus on search engine optimization
(SEO). SEO is the process of making the tweaks and adjustments
to your site that search engines like so theyÕll rank your
higher. Showing up higher in search results means
more people finding your site.
There are some simple strategies that can boost your
SEO. Simply creating content is a good first step. Having
more content gives sear
ch engines more things to rank,
more opportunities to stumble
site. It also means you have more content for people to
link to. More links from other sites will also help your
SEO. Using WordPress is another good way to improve your
SEO. WordPress is designed to be a sear
!)&!friendly way to build your site, so right from the start
using WordPress will give you a leg up in the SEO game.
You can also use plugins to further boost your SEO juice.
Our highly recommended plugin
WordPress SEO by
All in One SEO Pack
WordPress security is a big topic these
days, but thereÕs plenty you can
secure your site.
4 Best Security Practices 1. Keep It Current One of the biggest securi
ty vulnerabilities in WordPress
is old software. WordPress is updated fairly often and
whenever thereÕs a new security issue they roll out an
immediately. But that doesnÕt do you any good if
keeping your i
nstallation up to date. You also
need to keep
your themes and plugins up to date
can have security
issues as well.
The easiest thing you can
do to keep your site
plugin such as iThemes
plugins such as iThemes Security
can take care of
a lot of the practical matters, and
save you a lot of headaches.
!)(!Sometimes people put off updates for fear o
site, but youÕd rat
her break your site with an update
-in. Also, just because a plugin is
deactivated doesnÕt mean itÕs not
a threat. You need to
delete the plugin entirely.
2. Strong Passwords
Your security is only as g
ood as your password. If youÕve
a simple password, youÕve got a simple site to hack.
need to use strong passwords. Your password should
numbers, capitals, special characters (@, #, *, etc.)
and be long and unique. Your WordPress password can
spaces and be a passphra
DonÕt use the same pa
ssword in multiple places. Yes,
remembering different passwords for different sites is
but a hacked site is worse.
to manage updates for all of your
WordPress sites from one convenient dashboard.
!))!3. Manage Users
Your own strong password is
useless if another admin
has a weak one. You need to manage yo
ur users. Not
needs admin access. The more people with
admin access, the
more chances to hack your site. Make
sure youÕre only giving
admin access to the people who
truly need it. And make sure
those few admins are
following good security practic
Remember to update or
remove users when you have staff
4. Back It Up
If anything ever goes wrong with your site, you want to be
able to get it back up quickly. That means you need a
backup plan. In order for backup to work, it needs to b
e complete and
automatic. Backing up your database isnÕt
enough. That will
save your content, but youÕll still have to
rebuild your entire
site, including theme tweaks and
plugin settings. And if your
backup isnÕt automatic, youÕll
forget about it.
Get a powerful backup tool
such as BackupBuddy to keep your site safely backed up and ready to be